CraftlinePainting
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Our paint

Our Painting

Great preparation deserves a great coating. Here is what we put on your home, and why.

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Why the coating matters

Southern California is hard on a house

Strong sun, heat, coastal air and stucco that moves with the temperature all wear on exterior paint. Preparation comes first, and the coating you choose decides how the finish looks and how long it holds up. We work with two names we trust, and we pick the right one for your home’s surfaces and exposure.

Premium paint

Sherwin-Williams

A leading American paint maker with a deep range of exterior acrylic latex paints and thousands of colors, from soft whites to deep charcoals.

  • Duration Exterior

    Self-priming acrylic latex made to resist blistering and peeling, with excellent durability and color coverage.

  • Emerald Exterior

    Self-priming and weather resistant, with exceptional coverage and durability. Emerald Rain Refresh adds self-cleaning technology and resistance to dirt pick-up.

We recommend the line that fits your surfaces, exposure and budget, and we’re happy to share the manufacturer’s product data sheets.

Ceramic elastomeric coating

Cool Life

A thick, flexible coating from Life Paint, made for the heat and sun of California. It’s especially popular on stucco and masonry.

  • Thick, flexible film

    A high-build elastomeric coating that stretches and recovers as temperatures change, helping bridge hairline cracks.

  • Ceramic + acrylic

    100% acrylic resin blended with ceramic particles for a durable, weather-resistant surface.

  • Built for sun and heat

    Reflective pigments are designed to bounce sunlight away from the surface, which suits hot, sunny exposures.

  • Moisture barrier

    The seamless film helps keep water out of stucco and masonry.

Manufacturers publish energy-saving claims for reflective coatings, but real results depend on color, sun exposure and the building. We’ll give you honest expectations.

Side by side

Which one is right for your home?

Both are premium choices. The best fit depends on your surfaces and how much sun they get.

FeatureSherwin-WilliamsCool Life
What it isPremium acrylic latex exterior paintThick, flexible ceramic-acrylic elastomeric coating
Often chosen forSiding, trim, doors, fascia and most exterior surfacesStucco and masonry with hairline cracks, and very sunny exposures
Known forCoverage, durability and a very wide color libraryFlexibility, a moisture barrier and sun-reflective design
Look and feelSmooth, classic painted finishThicker film that can slightly soften fine surface texture
ColorsThousands of Sherwin-Williams colorsAsk us for the available shades and a sample

General guidance only. We confirm the best coating for your home at your free on-site inspection.

Color fan

Pick your colors. See your home.

Choose up to three Sherwin-Williams colors, add a photo of your home, and we'll prepare a realistic preview and call you. Free, with no obligation.

Colors you’d like to see (up to 3)

Tap to choose.

Colors shown on screen are approximate and vary by device. Color names and SW numbers are Sherwin-Williams’ own; we confirm your exact shade with physical samples. Your photo is private and used only to prepare your preview.

Ready to talk about your home?

Book a free on-site inspection and a clear, written estimate.

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Sherwin-Williams and Cool Life are trademarks of their respective owners and are named here only to identify the products we use. Craftline Painting is an independent painting contractor.